Taxi survey report

Perceptions of personal safety and security amongst taxi users

Print version: Taxi survey report (PDF, 1.08 MB, 28 pages)

This report was prepared for the commercial road transport unit, Land Transport New Zealand, by MM Research.

This study was designed and conducted in accordance with the Code of Practice established by the Market Research Society of New Zealand.

MMResearch™ believes that this report represents a fair, accurate and comprehensive analysis of the information collected, with all sampled information subject to normal statistical variance.

Contents

1.   Executive summary

2.   Context

• 2.1   Taxi survey — perceptions of safety
• 2.2   Business objectives
• 2.3   Research objectives

3.   Results and findings

• 3.1   Identify opportunities for interventions
• 3.2   Understanding the wider public's perceptions of safety around the use of taxis
• 3.3   Motivations for choosing taxis over other transport options
• 3.4   The overall standard of taxi driving and driver behaviour
• 3.5   The condition of the taxi fleet
• 3.6   The level of public knowledge and understanding of passengers' rights when choosing to use taxis

Appendix 1 — Other findings

Appendix 2 — Research methodology

Appendix 3 — Cross-tabulation tables

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Page created: 11 November 2008