Examples of fatigue advertisements

TV advertisements

Drifting

• Video of ad (MPEG, 2.4 MB)
• Media release
• Key messages

Radio advertisements

• Story (MP3, 2.35 MB)
• Wired and tired (MP3, 1.32 MB)

Take a break

• Double (MP3, 1.19 MB)
• Long name (MP3, 603 KB)
• Cup of tea (MP3, 1.19 MB)
• Locals (MP3, 1.19 MB)
• Impatient (MP3, 1.19 MB)
• Why? (MP3, 1.19 MB)

Lullabies

• Rock a bye baby (MP3, 811 KB)
• Frere Jacques (MP3, 476 KB)
• Twinkle twinkle little star (MP3, 766 KB)

Print advertisements

• Crashed beds - sunset (JPG, 69 KB)
• Crashed beds - ditch (JPG, 175 KB)
• Crashed beds - overpass (JPG, 41 KB)

Outdoor advertisements

• Crashed beds - sunset (PDF, 2.45 MB)
• Crashed beds - ditch (JPG, 106 KB)
• Crashed beds - overpass (PDF, 608 KB)
• Lights on no one home (PDF, 334 KB)

16 region-specific billboards with localised messages urging drivers to take a break in the area.

< previous | next >

Last updated: 16 June 2008